Black Dog South West Ltd.
Company Brand Identity
This was an interesting project. A husband and wife combining their businesses under one umbrella company. With two very different businesses, one construction and the other bookkeeping and financial services, the challenge was to develop a single identity that both parties were happy with.
A common branding solution was required but with clear individual identities. Working on the two elements of the company name, a drop pin icon was used in combination with a black Labrador’s paw print. The construction division required a monotone identity whilst the bookkeeping division utilised a green which is the corporate colour of the AAT professional body (the Association of Accounting Technicians).